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Some of our SEO Cases
Explore some of our SEO cases, demonstrating our ability to enhance search rankings and drive organic traffic for our clients
Swissbeautyclinic
SEO Case: Swissbeautyclinic - AdBeFirst
Swiss Beauty Clinic aimed to significantly improve its visibility in search engine results through comprehensive SEO optimization. Despite being in existence for a long time, the website had remained unnoticed by search engines and relied solely on contextual advertising to attract clients. The goal was to use modern SEO techniques to increase the site's visibility and achieve top search engine rankings.
Project Goals:
  • Increase Organic Traffic:
    Enhance the number of visitors coming from organic search results.
  • Improve Search Engine Rankings:
    Achieve higher rankings for targeted keywords.
  • Boost User Engagement:
    Improve click-through rates (CTR) and overall engagement on the website.
Key SEO Strategies Implemented
  • Keyword Research and Optimization
    • Conducted comprehensive keyword research to identify relevant and high-traffic keywords.
    • Optimized website content, meta tags, and headers to include targeted keywords.
  • On-Page SEO Enhancements:
    • Improved website structure and internal linking.
    • Optimized page load speed and mobile responsiveness.
    • Enhanced user experience by ensuring easy navigation and engaging content.
  • Content Creation and Marketing:
    • Developed high-quality, informative content tailored to the needs and interests of potential patients.
    • Regularly updated the blog with relevant articles and dental health tips.
  • Backlink Strategy:
    • Acquired high-quality backlinks from reputable sources to boost domain authority.
    • Conducted outreach campaigns to build relationships with relevant websites and blogs.
  • Technical SEO Improvements:
    • Ensured proper indexing and crawling of the website by search engines.
    • Fixed any technical issues such as broken links and duplicate content.
  • Competitive Analysis:
    Conducted a thorough competitor analysis to identify key strengths and weaknesses. This allowed for adjustments to the SEO strategy to better position the website against competitors.
  • User Behavior Analysis:
    Analyzed user behavior on the website to assess the effectiveness of current content and functionality. Metrics such as visits, session duration, bounce rate, and conversion rates were studied to guide further improvements.
  • Link Building and Management:
    Continued building and managing the backlink profile, a critical aspect of SEO optimization. Search engines consider the backlink profile in determining the site's authority and relevance.
  • Semantic Core Expansion:
    Expanded the semantic core to include new keywords, broadening audience reach and attracting more potential visitors with diverse search queries.
  • Content Relevance Optimization:
    Optimized textual relevance of pages according to the BM25 (Best Matching 25) algorithm used by search engines to assess document relevance to user queries. This included considering keyword presence, frequency, and distribution.
  • Reputation Management:
    Developed a reputation management strategy based on competitor analysis. Created a list of websites and portals for posting reviews about the dental clinic to build positive online reputation and increase mentions.
  • Chat Integration Consideration:
    Exploring the integration of a chat function on the website to facilitate faster and easier communication with patients and streamline appointment bookings. This tool would provide near-instant connectivity, enhancing patient satisfaction and interaction with the clinic.
Results and Achievements
The SEO optimization efforts led to significant improvements in the site's visibility and search engine rankings, even in a highly competitive market. Here are the detailed results:
Visual Representation
  • Increased Visibility
    The visibility of the Swiss Beauty Clinic website in search engine results improved dramatically.
  • Top Search Engine Rankings
    Achieved top positions in search engine results for targeted keywords.
  • Enhanced User Experience
    The website's structure and content were improved to provide a better user experience.
  • Enhanced Search Engine Rankings
    Improved rankings for targeted keywords, leading to higher visibility and more organic traffic.
Client Testimonials
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