Some of our SEO Cases
Explore some of our SEO cases, demonstrating our ability to enhance search rankings and drive organic traffic for our clients
Oasisdentalhallandale.com
SEO Case: Oasis Dental Studio - AdBeFirst
Oasis Dental Studio's website was newly launched with no prior indexing, search queries, impressions, or clicks. Over the course of twelve months of intensive SEO optimization, the site experienced substantial growth. Starting from zero impressions and clicks, the website achieved 31'900 impressions and 563 clicks per month. This significant increase in visibility and engagement resulted in the majority of the clinic's patients coming from website visitors.
Project Goals:
- Increase Organic Traffic:Enhance the number of visitors coming from organic search results.
- Improve Search Engine Rankings:Achieve higher rankings for targeted keywords.
- Boost User Engagement:Improve click-through rates (CTR) and overall engagement on the website.
Key SEO Strategies Implemented
- Keyword Research and Optimization
- Conducted comprehensive keyword research to identify relevant and high-traffic keywords.
- Optimized website content, meta tags, and headers to include targeted keywords.
- On-Page SEO Enhancements:
- Improved website structure and internal linking.
- Optimized page load speed and mobile responsiveness.
- Enhanced user experience by ensuring easy navigation and engaging content.
- Content Creation and Marketing:
- Developed high-quality, informative content tailored to the needs and interests of potential patients.
- Regularly updated the blog with relevant articles and dental health tips.
- Backlink Strategy:
- Acquired high-quality backlinks from reputable sources to boost domain authority.
- Conducted outreach campaigns to build relationships with relevant websites and blogs.
- Technical SEO Improvements:
- Ensured proper indexing and crawling of the website by search engines.
- Fixed any technical issues such as broken links and duplicate content.
- Competitive Analysis:Conducted a thorough competitor analysis to identify key strengths and weaknesses. This allowed for adjustments to the SEO strategy to better position the website against competitors.
- User Behavior Analysis:Analyzed user behavior on the website to assess the effectiveness of current content and functionality. Metrics such as visits, session duration, bounce rate, and conversion rates were studied to guide further improvements.
- Link Building and Management:Active creation and management of the backlink profile. This is a key aspect of SEO optimization. Search engines consider the backlink profile when determining a site's authority and relevance.
- Semantic Core Expansion:Expanded the semantic core to include new keywords, broadening audience reach and attracting more potential visitors with diverse search queries.
- Content Relevance Optimization:Optimized textual relevance of pages according to the BM25 (Best Matching 25) algorithm used by search engines to assess document relevance to user queries. This included considering keyword presence, frequency, and distribution.
- Reputation Management:Developed a reputation management strategy based on competitor analysis. Created a list of websites and portals for posting reviews about the dental clinic to build positive online reputation and increase mentions.
- Chat Integration:Implementation of a chat function on the website to facilitate faster and easier communication with patients and streamline appointment bookings: Enhancing customer interaction and satisfaction.
Results and Achievements
The SEO optimization efforts led to significant improvements in both clicks and impressions over the months following the project initiation in June 2023. Here are the detailed monthly results:
Month
Clicks
Impressions
August '23
55
1780
September '23
92
3690
October '23
138
4750
November '23
166
4870
December '23
232
4050
January '24
301
4140
February '24
351
4910
March '24
406
6240
April '24
409
8880
May ‘24
400
11200
June ‘24
328
6530
July ‘24
563
31900
Month
Clicks
Impressions
August '23
55
1780
September '23
92
3690
October '23
138
4750
November '23
166
4870
December '23
232
4050
January '24
301
4140
February '24
351
4910
March '24
406
6240
April '24
409
8880
May ‘24
400
11200
June ‘24
328
6530
July ‘24
563
31900
Change in Number of Search Queries
The number of search queries also saw a steady increase:
Month
Search Queries
December '23
143
January '24
160
February '24
191
March '24
207
April '24
233
May ‘24
254
June ‘24
294
July ‘24
327
Month
Search Queries
December '23
143
January '24
160
February '24
191
March '24
207
April '24
233
May ‘24
254
June ‘24
294
July ‘24
327
Visual Representation
- Steady Increase in ClicksSignificant growth from 55 clicks in August 2023 to 563 clicks in July 2024.
- Impressive Growth in ImpressionsDramatic increase in impressions from 1780 in August 2023 to 31900 in July 2024.
- Growing Number of Search QueriesThe number of search queries increased from 143 in December 2023 to 327 in July 2024.
- Enhanced Search Engine RankingsImproved rankings for targeted keywords, leading to higher visibility and more organic traffic.
Additional Marketing Efforts
In addition to SEO, the following marketing strategies were implemented:
Social Media Marketing (SMM)
Actively promoted the clinic on various social media platforms.
Reputation Management
Monitored and managed the clinic's online reputation to build trust and attract new patients.
Video Production
Created promotional videos to showcase services and engage potential patients.
Targeted Advertising
Implemented targeted advertising campaigns to reach specific demographics and increase patient bookings.
Client Testimonials
NIKITA SHKOLNIKOV, DR. SERGEI YURYK, DR. KATERYNA YURYK
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