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@oasisdentalhallandale
Social Media Case: Oasis Dental Studio - AdBeFirst
Oasis Dental Studio aimed to establish a strong presence on Instagram, attract local followers, and convert them into patients. The goal was to create a new Instagram account, grow its follower base with individuals physically located near the clinic, and regularly engage with them through stories and posts. Additionally, targeted advertising campaigns were to be launched within a limited budget.
Project Goals:
  • Create a New Instagram Account:
    Develop an account for the dental clinic with a consistent and appealing style.
  • Grow Follower Base
    Attract local followers who are physically near the clinic.
  • Daily Engagement:
    Post daily stories and regular posts to keep the audience engaged.
  • Launch Advertising Campaigns:
    Utilize a limited budget to run effective targeted ads.
Strategies and Implementation:
  • Account Creation and Design:
    • Created an Instagram account in the stylistic theme of the dental clinic.
    • Developed a content plan to ensure consistent and engaging posts.
  • Content Development:
    • Initially posted static images and updates during the clinic's opening phase.
    • Later transitioned to creating Reels, which included:
    1. Educational videos about dental health.
    2. Case study videos showcasing successful treatments.
    3. Introduction videos featuring staff members.
    4. Entertaining videos to engage the audience.

    • Posted daily stories to maintain continuous engagement with followers.
  • Content Creation Schedule:
    • Filmed all materials once a week, resulting in four content creation sessions per month.
    • Ensured a relaxed and friendly atmosphere in all content to reduce fear of visiting the dentist.
  • Advertising Campaigns:
    • Launched video ad campaigns targeting the clinic's local audience.
    • Utilized creative and engaging video ads to attract attention.
    • Despite a limited budget, focused on reaching Russian-speaking patients in Hallandale Beach, Miami, and nearby areas.
  • Community Engagement and Feedback:
    • Encouraged patients to leave reviews about the clinic, making it easy and convenient.
    • Designed a loyalty program and certificates to reward and retain patients.
Results and Achievements:
  • Follower Growth:
    Successfully attracted over 1,000 real, local followers within 5 months.
  • Local Engagement:
    All followers were physically located in the vicinity of the clinic, ensuring a relevant audience.
  • Content Reach:
    The combination of educational, case-based, introductory, and entertaining Reels created a well-rounded and engaging content strategy.
  • Community Building:
    Fostered a friendly and welcoming online atmosphere, making the clinic more approachable.
  • Targeted Advertising Success:
    • From November 2023 to June 2024, spent a total of $3,180 on targeted ads.
    • Reached 17,000 people with an average cost per lead of $10 and a minimum of $5 per conversion.
    • Effectively used the budget to maximize local reach and engagement.
Instagram Reels Showcase
Client Testimonials
NIKITA SHKOLNIKOV, DR. SERGEI YURYK, DR. KATERYNA YURYK
NIKITA SHKOLNIKOV, DR. SERGEI YURYK, DR. KATERYNA YURYK
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